Cristy Pratt

with Morph Clothing

Cristy Pratt

with Morph Clothing

Business Owner:

Cristy Pratt

Business Name:

Morph Clothing


Charleston, SC

What Services Does Your Business Offer?

We offer versatile clothing that can be worn in a multitude of different ways. Our Capsule Dress can be worn over 60 different ways!

In Business Since:


A Deeper Dive

Why Did You Choose to Open in Charleston?

This is where my family is based.

Who is Your Typical Client?

A busy woman who is looking to streamline their wardrobe.

Does Your Business Offer Services in Other Locations Besides Charleston?

We are an online store and sell all over the world!

Tell Us Anything Else About Your Business That Our Visitors Might Like to Know.

My business really took off when I posted a Facebook video of me morphing on the street in Brooklyn. Overnight I was flooded with orders from women all over the world. The video got over 35 million views and hundreds of thousands of shares!

Just for Fun!

Tell Us Your Favorite Thing(s) to Do in Charleston.

Surfing and spending time with my kids and my incredible boyfriend.

Where is Your Favorite Place to Eat/Drink in Charleston?

What’s the Craziest Experience You’ve Had with a Client?

I met this woman at a hotel lobby and she literally wanted to buy the dress I was wearing. I ended up selling one from my suitcase.

Where’s Your Favorite Place to Travel Outside of Charleston?

Park City, Utah + Savannah

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